As much as lead generation has changed over the years, it really has stayed the same. Here’s another guest post from my friend Mike Ferry. Enjoy!
One of the questions that I’m asked continuously is, “What are the best methods of generating business … “right now?” For those of you that I’ve known for a while, the answer is not going to change. The best methods of getting “right now” business are … calling your Past Clients for referrals, calling your Center of Influence for immediate business and referrals, contacting and attempting to list For Sale by Owner’s, contacting and attempting to re-list Expired listings, doing 25-50 Just Listed calls or doors around any listing that you’ve taken, or doing 25-50 Just Sold calls or doors around any sales that you make. In addition, good ole fashioned door knocking, although not as quick to get you the response you want, is still one of the most effective things you can do. Add to that some cold phone calls and you will start finding all the prospects you need if you will do these 4 to 5 days a week.
Yes there are 15 to 20 other methods of obtaining business in Real Estate … the problem is they are not going be as effective, get you as good a return on the investment of your time, or generate the leads for “right now” business that you want.
If you keep track of the amount of prospecting you do each day and the number of contacts you make each day, and you track them for several weeks, you’ll quickly be able to determine not only which ones will bring you the greatest return on your time, but which ones will give you the best quality leads that will bring you the business and sales you need. Do a lot of prospecting right now … track how many contacts and leads you generate … go on more presentations than you have in the past … and your business will improve immediately.
Mike
Posted By Mike Ferry
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